YEL Insurance is a must-have for self-employed individuals in Finland. Whether you’re a Wolt courier, running a business full-time or hustling on the side, YEL ensures you’re covered when it comes to pensions and social security.
Don’t wait until it’s too late. If you miss the six-month window to sign up, the Finnish Centre for Pensions (ETK) might step in and enforce the insurance for you - penalties included. Make sure you’re covered and avoid any unnecessary surprises down the road. For more info, you can read my article on YEL insurance here, and contact Ilmarinen/Varma/Elo to purchase the insurance or for additional information.
The dataset consists of earnings data covering approximately a year, from late May 2023 to late August 2024. It comprises 949 entries, including 881 bike deliveries and 68 car deliveries, exclusively on Wednesdays. As the number of car orders is quite limited, the study would primarily focus on bike deliveries. It's challenging to retrieve the data from the app, which is why I am choosing a gradual approach to expand the dataset over time. In the meantime, I have requested access to the data from Wolt, and I'm waiting for the reply. For further questions about the dataset, dashboard and/or methodology, please reach out to ridersportalfi@gmail.com.
According to Brave New Europe, the current Wolt partners contract, effective January 24, 2024, states that the data inputs that influence the algorithmically determined pay rate include, for example, distance, weather conditions, the size of the delivery, the location of the merchant and the time of day. Therefore, it is extremely challenging to accurately track the changes in the payment level without access to such data. I have obtained weather data from Visualcrossing and am working on incorporating that into the research.
[Update: the request has been denied]
Average pay for Wolt deliveries has declined by approximately €0.2 since last May. However, during the same period, the average distance per order has also decreased by about 0.5 km. Considering these trends, it appears that the reduction in pay is offset by the decrease in delivery distance, which could likely be explained with increase in the number of bundle orders. Therefore, based on the available data, it seems that the overall pay remains relatively stable.
Pay increases as the distance does, but there's a big variation between different orders with the same distance. Unfortunately, this is a big limitation of the project, as Wolt combines both pick-up and drop-off distances in the app, which makes it difficult to make accurate estimations. Couriers are not paid for the pick-up distance (or limited pay), therefore the calculations could be misrepresented for Wolt. However, as there's no distinction for couriers between pick-up and drop-off distance, I think it's still a fair comparison. There're a few interesting outliers for this case, such as an order from McGary's Wing Bar that paid €5.94 for 2.88km (14:22 - February 14th, 2024). In comparison, an order from Bangkok 9 Iso Omena paid €4.43 for 2.91km (11:23 - April 3rd, 2024). It is likely that the first order distance is almost entirely a drop-off distance, while the other one is mostly pick-up. This is a bit unfair from my perspective.
Furthermore, if an order is declined a few times in a row, then Wolt starts to increase the payment, usually by €0.2-0.25, until someone accepts or the order is cancelled. This could also influence the chart above, so please keep that in mind.
Tips are very rare in Finland, which is completely fine. There doesn't seem to be a recurring pattern, and they are distributed rather randomly across the timeline. There seems to be a slight upward trend, but it could be attributed to pure coincidence. Only ~8% of orders, on average, have tips, and the average tip is €1.6.
Personally, I consider the €4 pay mark to be very important, as it was the baseline pay before the changes to the payment model in January of 2023. Before that, even if the distance was 0km, you would get your €4. Nowadays, there're a lot of orders that pay less than that in a bike mode, and don't get me started on the car mode - it's really terrible over there. As you can see from the chart, they started paying less than €4 sometime in late August, and the percentage of under €4 deliveries has been on the rise and is at roughly 20% in the last few months. That's quite bad already, but it's even worse on tha car side of things - almost 50%. (although my car data pool is much more limited, so take that with a grain of salt)
Working conditions and job description
Tips & Tricks to increase earnings and efficiency
Don't do these when working as a courier.